{"title":"Shop All.","description":"\u003cp\u003e\u003cstrong data-start=\"211\" data-end=\"264\"\u003eDesigned with every body and every stage in mind.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur inclusive, leak-friendly pieces are made to support motherhood in real life — comfy enough to lounge in, and cute enough to wear out.\u003c\/p\u003e","products":[{"product_id":"the-dawn-tee","title":"The Dawn Tee","description":"\u003cp dir=\"ltr\"\u003e\u003cem\u003eThe tee that keeps up with motherhood — soft, breathable, and ready for every stage.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eThe Dawn Tee is your daily go-to — a classic silhouette refined for the realities of motherhood. Made from \u003c\/span\u003e\u003cstrong\u003e100% organic cotton\u003c\/strong\u003e\u003cspan\u003e that's incredibly soft, breathable and gentle on both mum and baby, it drapes naturally and feels comfortable all day long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInside, a \u003c\/span\u003e\u003cstrong\u003e\u003ca href=\"\/pages\/emis-signature-bra\"\u003eleak-friendly built-in bra\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e offers support and comfort, featuring an \u003c\/span\u003e\u003cspan\u003eadjustable bust length\u003c\/span\u003e\u003cspan\u003e so you can customise the fit as your body changes through pregnancy, postpartum and milk fluctuations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eInvisible side zips\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003emake nursing effortless and discreet, while the clean neckline and relaxed fit keep it timeless and easy to style. Designed to support you through pregnancy, postpartum and every season of motherhood — this is comfort you'll truly want to live (and sleep!) in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePair it with our \u003ca href=\"\/products\/the-dawn-flare\"\u003eDawn Flare\u003c\/a\u003e or \u003ca href=\"\/products\/the-dawn-short\"\u003eDawn Short\u003c\/a\u003e for the ultimate soft, supportive everyday set. \u003c\/span\u003e\u003c\/p\u003e","brand":"Emi the Label","offers":[{"title":"XS","offer_id":56031767134374,"sku":"DS126","price":95.99,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":56031767167142,"sku":"DS127","price":95.99,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":56031767199910,"sku":"DS128","price":95.99,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":56031767232678,"sku":"DS129","price":95.99,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":56031767265446,"sku":"DS130","price":95.99,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":56031767298214,"sku":"DS131","price":95.99,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":56031767330982,"sku":"DS132","price":95.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8456\/1830\/files\/Emi_The_Label_-_River-26.jpg?v=1773272982"},{"product_id":"the-dawn-flare","title":"The Dawn Flare","description":"\u003cp dir=\"ltr\"\u003e\u003cem\u003eThe pant that stretches with your motherhood — soft, supportive and made to move.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Dawn Flare is designed to be the pair you reach for every single day — from slow mornings at home to school-run chaos and even to slip into bed. Made from a \u003cstrong\u003ecotton-elastane blend,\u003c\/strong\u003e they're naturally breathable with just the right amount of stretch to keep you comfortable through pregnancy, postpartum and beyond.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003cstrong\u003eroll-down waistband\u003c\/strong\u003e adapts to your changing body without digging or slipping, while our signature hip logo adds a clean, elevated touch. The \u003cstrong\u003esplit flare hem\u003c\/strong\u003e elongates the leg and gives a modern, effortless shape that dresses up or down with ease.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePair with the \u003ca href=\"\/products\/the-dawn-tee\"\u003eDawn Tee\u003c\/a\u003e for a soft, yet cute, everyday set made for motherhood.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Emi the Label","offers":[{"title":"XS","offer_id":56031772213414,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":56031772180646,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":56031772246182,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":56031772278950,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":56031772311718,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":56031772344486,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":56031772377254,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8456\/1830\/files\/Emi_The_Label_-_Kody-26.jpg?v=1773272926"},{"product_id":"the-dawn-short","title":"The Dawn Short","description":"\u003cp dir=\"ltr\"\u003e\u003cem\u003eThe short that moves with you — soft, stretchy and made for everyday comfort.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Dawn Short is your warm-weather essential — lightweight, breathable and designed to fit your body through every stage of motherhood. Crafted from a \u003cstrong\u003ecotton-elastane blend\u003c\/strong\u003e, they offer softness, airflow and gentle stretch without losing shape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003cstrong\u003eroll-down waistband\u003c\/strong\u003e sits comfortably under or over the bump, and continues to adapt through postpartum as your body finds its new normal. Finished with our signature hip logo, they're clean, minimal and easy to style with the \u003ca href=\"\/products\/the-dawn-tee\"\u003eDawn Tee\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePerfect for lounging, feeding, errands and everything between — these are the shorts you'll reach for again and again.\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Emi the Label","offers":[{"title":"XS","offer_id":56031774376102,"sku":null,"price":65.99,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":56031774179494,"sku":null,"price":65.99,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":56031774343334,"sku":null,"price":65.99,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":56031774310566,"sku":null,"price":65.99,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":56031774277798,"sku":null,"price":65.99,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":56031774245030,"sku":null,"price":65.99,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":56031774212262,"sku":null,"price":65.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8456\/1830\/files\/Emi_The_Label_-_Gina-35.jpg?v=1773272906"},{"product_id":"the-luna-pant","title":"The Luna Pant","description":"\u003cp dir=\"ltr\"\u003e\u003cem\u003eThe pant that brings soft structure to motherhood.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Luna Pant is where elevated style meets all-day comfort. Made from a \u003c\/span\u003e\u003cstrong\u003ethicker ribbed cotton–elastane blend\u003c\/strong\u003e\u003cspan\u003e, these pants offer soft stretch with a little more structure — perfect for days where you want to feel put-together without sacrificing comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003eadjustable drawstring waistband\u003c\/strong\u003e\u003cspan\u003e supports your changing body through pregnancy and postpartum, while the \u003cstrong\u003estraight-leg\u003c\/strong\u003e cut creates a clean, flattering silhouette, which hugs the hips perfectly. Finished in a rich \u003c\/span\u003e\u003cspan\u003emocha brown\u003c\/span\u003e\u003cspan\u003e, they're easy to dress up, lounge in, or wear from school drop-off to late-night feeds.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePair with the \u003ca href=\"https:\/\/emithelabel.com.au\/products\/the-luna-tank?variant=56031945916582\" title=\"The Luna Tank\"\u003eLuna Tank\u003c\/a\u003e or \u003ca href=\"https:\/\/emithelabel.com.au\/products\/the-luna-long-sleeve?variant=56031942639782\" title=\"Lune long sleeve\"\u003eLong Sleeve \u003c\/a\u003efor a perfectly tonal, effortlessly refined set.\u003c\/span\u003e\u003c\/p\u003e","brand":"Emi the Label","offers":[{"title":"XS","offer_id":56031933989030,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":56031933792422,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":56031933956262,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":56031933923494,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":56031933890726,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":56031933857958,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":56031933825190,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8456\/1830\/files\/Emi_The_Label_-_Gina-5.jpg?v=1773276569"},{"product_id":"the-luna-tank","title":"The Luna Tank","description":"\u003cp dir=\"ltr\"\u003e\u003cem\u003eRelaxed, refined, and built for every day.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Luna Tank is your all-day essential — supportive, flattering, and designed to grow with you. Crafted from a \u003c\/span\u003e\u003cstrong\u003eribbed cotton–elastane blend\u003c\/strong\u003e\u003cspan\u003e, it offers a thicker, soft stretch with gentle structure that moves beautifully through pregnancy and postpartum.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInside, a \u003c\/span\u003e\u003cstrong\u003e\u003ca href=\"\/pages\/emis-signature-bra\"\u003eleak-friendly built-in bra\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e provides secure support, with an \u003c\/span\u003e\u003cstrong\u003eadjustable bust length\u003c\/strong\u003e\u003cspan\u003e so you can customise the fit as your body changes. \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003ePush-stud buttons \u003c\/strong\u003erun down the full front of the tank\u003c\/span\u003e\u003cspan\u003e, making nursing effortless and discreet. You can style the buttons undone at the top for a preferred neckline, at the bottom for the belly on show, or fully closed for a classic look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePair with the \u003ca href=\"\/products\/the-luna-pant\"\u003eLuna Pant\u003c\/a\u003e for an effortless monochrome set, or layer under your fave jackets and cardigans for elevated everyday styling.\u003c\/span\u003e\u003c\/p\u003e","brand":"Emi the Label","offers":[{"title":"XS","offer_id":56031945949350,"sku":null,"price":85.99,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":56031945916582,"sku":null,"price":85.99,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":56031945982118,"sku":null,"price":85.99,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":56031946014886,"sku":null,"price":85.99,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":56031946047654,"sku":null,"price":85.99,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":56031946080422,"sku":null,"price":85.99,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":56031946113190,"sku":null,"price":85.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8456\/1830\/files\/Emi_The_Label_-_River-7.jpg?v=1773276569"},{"product_id":"the-luna-long-sleeve","title":"The Luna Long Sleeve","description":"\u003cp\u003e\u003cem\u003eThe Luna Long Sleeve is designed for days when you want comfort with polish. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eMade from a ribbed cotton–elastane blend, it has a slightly thicker, more structured feel while still offering the softness and stretch every mum needs.\u003c\/p\u003e\n\u003cp\u003eInside, a \u003ca href=\"\/pages\/emis-signature-bra\"\u003eleak-friendly built-in bra\u003c\/a\u003e gives support, with adjustable bust length so the fit adapts through pregnancy, postpartum, and milk fluctuations. Push-stud buttons run the full front of the top, making nursing effortless and giving you styling flexibility: leave them undone at the neckline or base depending on your preference.\u003c\/p\u003e\n\u003cp\u003eThoughtful details elevate the silhouette — a split hem with a slight flare at the wrist adds subtle movement, and the signature embroidered logo on the wrist gives a refined, signature finish.\u003c\/p\u003e\n\u003cp\u003ePair with the \u003ca href=\"\/products\/the-luna-pant\"\u003eLuna Pant\u003c\/a\u003e or layer under your favourite outerwear for a polished everyday look.\u003c\/p\u003e","brand":"Emi the Label","offers":[{"title":"XS","offer_id":56031942836390,"sku":null,"price":89.99,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":56031942639782,"sku":null,"price":89.99,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":56031942803622,"sku":null,"price":89.99,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":56031942770854,"sku":null,"price":89.99,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":56031942738086,"sku":null,"price":89.99,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":56031942705318,"sku":null,"price":89.99,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":56031942672550,"sku":null,"price":89.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8456\/1830\/files\/Emi_The_Label_-_Kody-44.jpg?v=1773275669"},{"product_id":"dawn-tee-shorts-set","title":"The Weekender Set","description":"\u003cp\u003e\u003cem\u003eThe set you’ll reach for, morning to night.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Dawn Tee is your daily go-to — a classic silhouette refined for the realities of motherhood. Made from \u003c\/span\u003e\u003cstrong\u003e100% organic cotton\u003c\/strong\u003e\u003cspan\u003e that's incredibly soft, breathable and gentle on both mum and baby, it drapes naturally and feels comfortable all day long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInside, a \u003c\/span\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/emithelabel.com.au\/pages\/emis-signature-bra\"\u003eleak-friendly built-in bra\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e offers support and comfort, featuring an \u003c\/span\u003e\u003cspan\u003eadjustable bust length\u003c\/span\u003e\u003cspan\u003e so you can customise the fit as your body changes through pregnancy, postpartum and milk fluctuations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Dawn Short is your warm-weather essential — lightweight, breathable and designed to fit your body through every stage of motherhood. 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