{"title":"The Dawn Collection.","description":"\u003cp dir=\"ltr\"\u003e\u003cem\u003eEveryday essentials that move with you — from morning feeds to moments of calm.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDawn is your new everyday uniform. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned for the early hours, the late nights, and every tender moment in between, each piece is crafted from our cotton–elastane blend for cloud-soft stretch, breathable comfort, and gentle support for both mum and baby. With considered details for feeding, leaking, and lounging, and silhouettes that flatter, Dawn is the collection you’ll live in — from feeds to school runs and everything in between.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"the-dawn-tee","title":"The Dawn Tee","description":"\u003cp dir=\"ltr\"\u003e\u003cem\u003eThe tee that keeps up with motherhood — soft, breathable, and ready for every stage.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eThe Dawn Tee is your daily go-to — a classic silhouette refined for the realities of motherhood. Made from \u003c\/span\u003e\u003cstrong\u003e100% organic cotton\u003c\/strong\u003e\u003cspan\u003e that's incredibly soft, breathable and gentle on both mum and baby, it drapes naturally and feels comfortable all day long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInside, a \u003c\/span\u003e\u003cstrong\u003e\u003ca href=\"\/pages\/emis-signature-bra\"\u003eleak-friendly built-in bra\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e offers support and comfort, featuring an \u003c\/span\u003e\u003cspan\u003eadjustable bust length\u003c\/span\u003e\u003cspan\u003e so you can customise the fit as your body changes through pregnancy, postpartum and milk fluctuations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eInvisible side zips\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003emake nursing effortless and discreet, while the clean neckline and relaxed fit keep it timeless and easy to style. Designed to support you through pregnancy, postpartum and every season of motherhood — this is comfort you'll truly want to live (and sleep!) in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePair it with our \u003ca href=\"\/products\/the-dawn-flare\"\u003eDawn Flare\u003c\/a\u003e or \u003ca href=\"\/products\/the-dawn-short\"\u003eDawn Short\u003c\/a\u003e for the ultimate soft, supportive everyday set. \u003c\/span\u003e\u003c\/p\u003e","brand":"Emi the Label","offers":[{"title":"XS","offer_id":56031767134374,"sku":"DS126","price":95.99,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":56031767167142,"sku":"DS127","price":95.99,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":56031767199910,"sku":"DS128","price":95.99,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":56031767232678,"sku":"DS129","price":95.99,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":56031767265446,"sku":"DS130","price":95.99,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":56031767298214,"sku":"DS131","price":95.99,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":56031767330982,"sku":"DS132","price":95.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8456\/1830\/files\/Emi_The_Label_-_River-26.jpg?v=1773272982"},{"product_id":"the-dawn-flare","title":"The Dawn Flare","description":"\u003cp dir=\"ltr\"\u003e\u003cem\u003eThe pant that stretches with your motherhood — soft, supportive and made to move.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Dawn Flare is designed to be the pair you reach for every single day — from slow mornings at home to school-run chaos and even to slip into bed. Made from a \u003cstrong\u003ecotton-elastane blend,\u003c\/strong\u003e they're naturally breathable with just the right amount of stretch to keep you comfortable through pregnancy, postpartum and beyond.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003cstrong\u003eroll-down waistband\u003c\/strong\u003e adapts to your changing body without digging or slipping, while our signature hip logo adds a clean, elevated touch. The \u003cstrong\u003esplit flare hem\u003c\/strong\u003e elongates the leg and gives a modern, effortless shape that dresses up or down with ease.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePair with the \u003ca href=\"\/products\/the-dawn-tee\"\u003eDawn Tee\u003c\/a\u003e for a soft, yet cute, everyday set made for motherhood.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Emi the Label","offers":[{"title":"XS","offer_id":56031772213414,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":56031772180646,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":56031772246182,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":56031772278950,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":56031772311718,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":56031772344486,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":56031772377254,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8456\/1830\/files\/Emi_The_Label_-_Kody-26.jpg?v=1773272926"},{"product_id":"the-dawn-short","title":"The Dawn Short","description":"\u003cp dir=\"ltr\"\u003e\u003cem\u003eThe short that moves with you — soft, stretchy and made for everyday comfort.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Dawn Short is your warm-weather essential — lightweight, breathable and designed to fit your body through every stage of motherhood. Crafted from a \u003cstrong\u003ecotton-elastane blend\u003c\/strong\u003e, they offer softness, airflow and gentle stretch without losing shape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003cstrong\u003eroll-down waistband\u003c\/strong\u003e sits comfortably under or over the bump, and continues to adapt through postpartum as your body finds its new normal. Finished with our signature hip logo, they're clean, minimal and easy to style with the \u003ca href=\"\/products\/the-dawn-tee\"\u003eDawn Tee\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePerfect for lounging, feeding, errands and everything between — these are the shorts you'll reach for again and again.\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Emi the Label","offers":[{"title":"XS","offer_id":56031774376102,"sku":null,"price":65.99,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":56031774179494,"sku":null,"price":65.99,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":56031774343334,"sku":null,"price":65.99,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":56031774310566,"sku":null,"price":65.99,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":56031774277798,"sku":null,"price":65.99,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":56031774245030,"sku":null,"price":65.99,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":56031774212262,"sku":null,"price":65.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8456\/1830\/files\/Emi_The_Label_-_Gina-35.jpg?v=1773272906"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8456\/1830\/collections\/Emi_The_Label_-_Gina-43.jpg?v=1773285600","url":"https:\/\/emithelabel.com.au\/collections\/the-dawn-collection.oembed","provider":"Emi the Label","version":"1.0","type":"link"}