{"title":"The Luna Collection.","description":"\u003cp dir=\"ltr\"\u003e\u003cem\u003eElevated loungewear designed for pregnancy, postpartum and beyond.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLuna brings elevation and style to everyday moments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned for moments when you want comfort with quiet confidence, each piece is crafted from our ribbed cotton–elastane blend for soft stretch, gentle structure, and a slightly thicker feel that supports your changing body. In a warm mocha brown, Luna brings depth and refinement to your motherhood wardrobe. With silhouettes that flatter, fabrics that move with you, and designs made for both pregnancy and postpartum, Luna provides a timeless, minimal set you’ll wear on repeat.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"the-luna-pant","title":"The Luna Pant","description":"\u003cp dir=\"ltr\"\u003e\u003cem\u003eThe pant that brings soft structure to motherhood.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Luna Pant is where elevated style meets all-day comfort. Made from a \u003c\/span\u003e\u003cstrong\u003ethicker ribbed cotton–elastane blend\u003c\/strong\u003e\u003cspan\u003e, these pants offer soft stretch with a little more structure — perfect for days where you want to feel put-together without sacrificing comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003eadjustable drawstring waistband\u003c\/strong\u003e\u003cspan\u003e supports your changing body through pregnancy and postpartum, while the \u003cstrong\u003estraight-leg\u003c\/strong\u003e cut creates a clean, flattering silhouette, which hugs the hips perfectly. Finished in a rich \u003c\/span\u003e\u003cspan\u003emocha brown\u003c\/span\u003e\u003cspan\u003e, they're easy to dress up, lounge in, or wear from school drop-off to late-night feeds.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePair with the \u003ca href=\"https:\/\/emithelabel.com.au\/products\/the-luna-tank?variant=56031945916582\" title=\"The Luna Tank\"\u003eLuna Tank\u003c\/a\u003e or \u003ca href=\"https:\/\/emithelabel.com.au\/products\/the-luna-long-sleeve?variant=56031942639782\" title=\"Lune long sleeve\"\u003eLong Sleeve \u003c\/a\u003efor a perfectly tonal, effortlessly refined set.\u003c\/span\u003e\u003c\/p\u003e","brand":"Emi the Label","offers":[{"title":"XS","offer_id":56031933989030,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":56031933792422,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":56031933956262,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":56031933923494,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":56031933890726,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":56031933857958,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":56031933825190,"sku":null,"price":75.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8456\/1830\/files\/Emi_The_Label_-_Gina-5.jpg?v=1773276569"},{"product_id":"the-luna-tank","title":"The Luna Tank","description":"\u003cp dir=\"ltr\"\u003e\u003cem\u003eRelaxed, refined, and built for every day.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Luna Tank is your all-day essential — supportive, flattering, and designed to grow with you. Crafted from a \u003c\/span\u003e\u003cstrong\u003eribbed cotton–elastane blend\u003c\/strong\u003e\u003cspan\u003e, it offers a thicker, soft stretch with gentle structure that moves beautifully through pregnancy and postpartum.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInside, a \u003c\/span\u003e\u003cstrong\u003e\u003ca href=\"\/pages\/emis-signature-bra\"\u003eleak-friendly built-in bra\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e provides secure support, with an \u003c\/span\u003e\u003cstrong\u003eadjustable bust length\u003c\/strong\u003e\u003cspan\u003e so you can customise the fit as your body changes. \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003ePush-stud buttons \u003c\/strong\u003erun down the full front of the tank\u003c\/span\u003e\u003cspan\u003e, making nursing effortless and discreet. You can style the buttons undone at the top for a preferred neckline, at the bottom for the belly on show, or fully closed for a classic look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePair with the \u003ca href=\"\/products\/the-luna-pant\"\u003eLuna Pant\u003c\/a\u003e for an effortless monochrome set, or layer under your fave jackets and cardigans for elevated everyday styling.\u003c\/span\u003e\u003c\/p\u003e","brand":"Emi the Label","offers":[{"title":"XS","offer_id":56031945949350,"sku":null,"price":85.99,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":56031945916582,"sku":null,"price":85.99,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":56031945982118,"sku":null,"price":85.99,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":56031946014886,"sku":null,"price":85.99,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":56031946047654,"sku":null,"price":85.99,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":56031946080422,"sku":null,"price":85.99,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":56031946113190,"sku":null,"price":85.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8456\/1830\/files\/Emi_The_Label_-_River-7.jpg?v=1773276569"},{"product_id":"the-luna-long-sleeve","title":"The Luna Long Sleeve","description":"\u003cp\u003e\u003cem\u003eThe Luna Long Sleeve is designed for days when you want comfort with polish. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eMade from a ribbed cotton–elastane blend, it has a slightly thicker, more structured feel while still offering the softness and stretch every mum needs.\u003c\/p\u003e\n\u003cp\u003eInside, a \u003ca href=\"\/pages\/emis-signature-bra\"\u003eleak-friendly built-in bra\u003c\/a\u003e gives support, with adjustable bust length so the fit adapts through pregnancy, postpartum, and milk fluctuations. Push-stud buttons run the full front of the top, making nursing effortless and giving you styling flexibility: leave them undone at the neckline or base depending on your preference.\u003c\/p\u003e\n\u003cp\u003eThoughtful details elevate the silhouette — a split hem with a slight flare at the wrist adds subtle movement, and the signature embroidered logo on the wrist gives a refined, signature finish.\u003c\/p\u003e\n\u003cp\u003ePair with the \u003ca href=\"\/products\/the-luna-pant\"\u003eLuna Pant\u003c\/a\u003e or layer under your favourite outerwear for a polished everyday look.\u003c\/p\u003e","brand":"Emi the Label","offers":[{"title":"XS","offer_id":56031942836390,"sku":null,"price":89.99,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":56031942639782,"sku":null,"price":89.99,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":56031942803622,"sku":null,"price":89.99,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":56031942770854,"sku":null,"price":89.99,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":56031942738086,"sku":null,"price":89.99,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":56031942705318,"sku":null,"price":89.99,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":56031942672550,"sku":null,"price":89.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8456\/1830\/files\/Emi_The_Label_-_Kody-44.jpg?v=1773275669"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8456\/1830\/collections\/Emi_The_Label_-_River-21.jpg?v=1773285562","url":"https:\/\/emithelabel.com.au\/collections\/the-luna-collection.oembed","provider":"Emi the Label","version":"1.0","type":"link"}